When Companies Should Refresh Their Team Headshots

There’s Rarely a “Perfect Time” — But There Is a Right One

Most companies wait too long to refresh their team headshots.

Not because they don’t care — but because updating headshots rarely feels urgent. Teams are busy, calendars are full, and as long as nothing is obviously broken, the task gets pushed down the list.

The problem is that outdated headshots don’t announce themselves as a problem. They quietly fall out of sync with who your company is now.

This guide outlines the moments when refreshing team headshots isn’t just helpful — it’s necessary.

1. After Significant Team Growth or Turnover

If your team has changed noticeably, your headshots should reflect that.

Common signs:

• New hires aren’t represented on the website

• Former employees still appear in marketing materials

• Team pages feel incomplete or inaccurate

When visuals don’t match reality, trust erodes. Clients and candidates expect accuracy, especially when evaluating professionalism and scale.

2. When Headshots No Longer Match LinkedIn Profiles

One of the most overlooked issues is inconsistency across platforms.

If your website headshots don’t match what appears on LinkedIn:

• Brand cohesion suffers

• Team credibility feels fragmented

• Company pages look less intentional

Aligned visuals across your website and LinkedIn signal organization and leadership — especially in B2B environments.

3. During a Brand Refresh or Website Redesign

New branding paired with old headshots creates visual tension.

Updated colors, fonts, and messaging deserve imagery that matches. Headshots taken years ago often clash with modern brand aesthetics, even if the people themselves haven’t changed much.

Refreshing headshots during a redesign ensures the visual story feels complete.

4. When Headshots Are 3–5 Years Old

Even without major changes, time matters.

Subtle shifts in:

• Styling

• Grooming trends

• Lighting and photographic standards

can make headshots feel dated faster than companies expect.

As a general rule, professional team headshots should be refreshed every 3–5 years, or sooner if roles are public-facing.

5. Before a Major Sales, Hiring, or Marketing Push

If your company is preparing for:

• A sales campaign

• A hiring initiative

• A pitch to investors or partners

Your visuals should support that momentum.

Strong, current headshots reinforce confidence at exactly the moment when perception matters most.

6. When Visual Consistency Has Been Lost

Over time, many companies accumulate headshots from different sessions:

• Different backgrounds

• Different lighting

• Different levels of polish

This inconsistency weakens brand presence.

Refreshing headshots in a single, coordinated session restores cohesion and professionalism.

Headshot Updates Don’t Have to Be Disruptive

One reason companies delay updates is the fear of disruption.

With the right planning, team headshots can be:

• Efficient

• Scalable

• Consistent across locations

A structured headshot process allows companies to refresh visuals without interrupting operations.

Final Thought

Refreshing team headshots isn’t about chasing trends.

It’s about alignment — between who your company is today and how it presents itself visually.

When that alignment is strong, trust comes easier, conversations start faster, and your brand feels current without trying too hard.