When we talk about environmental photography, we mostly refer to a modern and creative approach to corporate photography that shows an individual or group of professionals in their own work environment. For example, a restaurant or store owner can choose to have their employees photographed performing tasks, and a law firm could use this type of photography to portray their surroundings and company culture through professional photography. The great thing about this type of photography is that depending on the company, the photographer can personalize the vibe of the photo session, so basically any company can make use of environmental photography.
When should a company go for this type of portrait?
A company might want to consider environmental photography for website renovations, especially if they're considering an “About Us” section on a website to showcase their services and company culture. Environmental photography is also useful or if there’s any corporate celebration or activity that a company would want to include for their promotional material.
Traditional headshots vs. Environmental portraits
Companies and managers might wonder what type of photography they should use for their employees between a formal headshot with a backdrop or a more natural lifestyle portrait. The answer will depend on what kind of tone the company wants to portray; if the overall identity is highly formal, then traditional headshots would be the way to go. However, if a company tone is more creative or wants to try out something new, environmental portraits provide that opportunity while still being as professional and serious as a headshot.
Did this help you decide what type of photography is best for your company? The good news is, we specialize in both! Feel free to comment below with any questions you might have, or contact us directly by clicking below.